What’s Behind the New Hip Hop Fashions?Why is it that celebrities have the strongest impact to persuade people into cultural shifts? Why? It's the perception that they appear to be everywhere. Almost omnipotent! For instance they can be seen on television, posting on the internet, spectating court side at various sports games, access to The White House as friends to the President, or testifying before Congress to lobby endless causes and charities, some adopt poor African babies, others simply collect adoptive children from around the world, not to mention the business of entertaining around the world, while working globally, and locally. Even after death they still influence people. Check out MJ, Elvis, Whitney, Jimmy Hendrix, John Lennon, and James Brown to name a few of the late greats who rocked the world and influenced fashion beyond their years.
However; what is the link from fashion to the hood? Fashion companies understand marketing and product placement very well. By doing so they market clothing to celebrities in hopes that the general public will copy the trend, which they normally do, and they do it in record numbers. These trending looks are quickly adopted by fans who filter it down to the populace, promoted through mass media and eventually into your very own closet.
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